How I Found My Power Law

And why most founders never find theirs

I always felt like something was missing.

I searched for it. I jumped from one opportunity to the next, thinking that if I were doing the right thing, I’d get some signal. Some confirmation. I’d know.

But I didn’t know. For years, I didn’t know.

Then, a few days ago, I was watching an interview between Myron Golden and Dr. Benjamin Hardy. Myron said something that stopped me: he helps his customers in a way that only he can — because of his unique experience, his specific path, his particular lens.

That’s when it hit me.

I had the same thing. I just hadn’t named it.

They call it a power law, the idea that very few things create almost all the results. But there’s a personal version of this: the thing that only you can do, in the way that only you can do it.

I’d heard the term before. I never paid attention. You don’t know what you don’t know.

But now I see it clearly.

My power law is Normatory.

I help founders who have built something real but struggle to articulate what makes them different. I extract their philosophy and turn it into a narrative their market cannot ignore.

That’s Narrative Sovereignty.

But it’s not just what I do. It’s the stack of experiences that made me the only one who can do it this way.

Years of suppression, holding things I couldn’t say.

The pattern of freezing when something felt too precious to risk.

Wandering from one opportunity to the next, searching for the thing that fits.

Anger that slowly turned into clarity.

The gap in the hold, what was never said, but always there.

I’m not teaching founders something I learned from a book. I’m extracting from them what I had to extract from myself.

That’s the difference.

Before I found my power law, I was wandering.

After I found it, I felt confidence. Direction. Validation.

The work I was doing suddenly made sense. I wasn’t guessing anymore. I was on the right track.

Here’s what I’ve realized:

Everyone has a power law. There are billions of them; everyone can find and apply them.

But most people never find theirs. They don’t have the a-ha moment. They don’t know what they don’t know.

And so they stay invisible. They compete on features. They sound like everyone else.

A founder who never finds their power law may never find their power.

Here’s the thing about founders:

Most believe they already have a strong voice. They speak for themselves. They speak for their company. Many are true visionaries; they see things others don’t.

But seeing clearly and saying clearly are not the same thing.

A founder can have a powerful vision and still sound like everyone else. They can speak constantly and still be invisible. They can believe they’re communicating what makes them different, while their market hears nothing but noise.

The gap isn’t between silence and speech. It’s between what they mean and what their market hears.

That’s the gap I close.

I extract a founder’s power law by reading between the lines of what they tell me. I ask before-and-after questions, about their revenue, their awareness, how they see themselves now versus a year ago, and more.

Somewhere in there, the power law is hiding. They just need someone to pull it out and name it.

That’s the work. That’s Normatory.