Find your raspberry beret
What Prince knew that most founders forget
Prince didn’t write “I fell in love with a unique girl.”
He wrote:
“She wore a raspberry beret
The kind you find in a second-hand store.”
Two lines. You see her. You feel something.
That is not description. That is selection.
AI can write a song about falling in love.
It cannot choose the raspberry beret.
It cannot know that “the kind you find in a second-hand store” says more than a paragraph of description.
It cannot feel that “she walked in through the out door” is the line, not “she entered the store.”
This is the gap no one talks about.
AI produces everything. Taste selects the one thing that matters.
Volume is easy now. Selection is the skill.
Founders have the same problem.
They describe their product. They explain their features. They list their benefits.
But they never find their raspberry beret, the one detail that makes people feel something.
The one line that makes the listener stop and say, “wait, tell me more.”
Prince trusted you to get it. He didn’t explain the girl. He gave you a beret and a bike ride to old man Johnson’s farm.
The best founders do the same.
They don’t explain what they do. They show you one moment that makes you understand.
AI gave everyone a recording studio.
It didn’t give them the raspberry beret.
Prince ends the song with no regrets:
“If I had the chance to do it all again, I wouldn’t change a stroke.”
He found the detail that mattered and committed completely.
Find your raspberry beret.